2017 Fact: More than 90% (Ninety percent) of all Internet business start-ups or online marketing startups will fail within the first 120 (one hundred twenty) days. YEP: NINETY PERCENT! The best part is that you don't have to....
Online Entrepreneur Since 2004
Hi and welcome to Cre8profits.com. I am Pierre Trépanier and I have been working online since 2004. Over the years, I have seen many opportunities come and go, some were good, others not so much. The number one thing for me is integrity and transparency. Dave is it, I trust him 100%
This is why I would like to introduce you to my favorite online opportunity.
Duplicate Dave, Legendary Marketers
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Before you 'build your business', make sure you have the following covered:
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Google announced a crackdown on intrusive interstitials.
Beginning in January of 2017 (That is coming fast folks), Google will push for non-intrusive interstitials.
But first, what does interstitials even mean?
It is an advertisement that loads between two content pages. Better known as a pop-up.
As mentioned, the most common interstitials are pop-up ads. Another type is a full-page ad that interrupts your viewing pleasure, forcing advertising before you can continue on your content path. And yes, that can be very annoying.
The main reason the practice is so popular is that interstitials often draw an above average response. This higher response often translates into higher CPM rates.
I am sure it also causes a fair amount of frustration for most visitors subjected to it.
The crackdown does makes sense. Google knows how annoying they are and is now seeking to fix the problem.
Google will now distinguish between sites that follow this policy and those that don’t.
Google has clearly heard the frustrations of mobile users and is doing something about it. Good I say.
What can happen?
Google has announced that websites with apps that use these ads would face lower rankings and that is why it is considered a major policy change.
Basically, Google plans to integrate this policy within Google’s search algorithm. Google will not accept or put up with the use of ads that interfere with the content on a page.
Decreased ranking and other potential penalties should be a major deterrent for everyone.
How will I know for sure?
Google provided examples of what could lead to a penalty.
- Showing a popup that covers the main content while the visitor(s) are looking through the page.
- Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
Furthermore, Google elaborated that they would not consider certain actions negatively:
- For example, Interstitials that appear to be in response to a legal obligation, such as for cookie usage or for age verification.
- Login dialogs on sites where content is not publicly indexable, this would include private content such as email or unindexable content that is behind a paywall.
- Banners that use a reasonable amount of screen space and are easily dismissible
Google does not support overusing these three activities. If used responsibly, these activities will not affect rankings. Like spamming keywords all over your site is not tolerated by Google.
Alrighty then, what do I do now?
Google reminds everyone that great content is still king. As always and mentioned on this site many times, webmasters should focus on producing quality, relevant and accurate content.
This will still apply today, tomorrow and years from now.
This is a great way to get visitors when you need them the most. PPC advertising is a B2C lead generation technique that can generate traffic at every moment. If people search the key phrases that you have set in your advertising, you can get clicks at the moment when the commercial is activated. Unlike the natural or organic marketing for search engines or other forms of advertising which can take weeks or even months to grow your audience, PPC campaigns can yield results within a few hours or days. It further provides an unsurpassed ability to adapt to the market conditions.
PPC advertising price can have large variations – sometimes it may happen to find the target keywords for the highest positions at very low prices. In such a situation, PPC is a great solution, because it can generate the traffic at a lower cost.
Advertising on Social Networks
Advertising on social media is another great B2C lead generation tactic, which will help you find new customers who will share your content just because they like it. Instead of retroactively targeting people who are looking for a specific term, this type of advertising chooses the targeted group first, before they go to search anything.
This type of advertising is continuous. People see it somewhere on the side while they chatting with friends, watching a video, playing a game or reading an article. It is somewhere in the periphery of their sight, and it doesn’t disturb them in what they do, therefore it doesn’t bother them but remains in their heads. Your marketing is where your customers are. (Kind of a product placement you see in the movies)
Facebook continue to dominate in social networks, which has around 1.8 billion users. Because of it, there are so many companies and individuals who advertising their products or services. However, this doesn’t mean that you should ignore other networks.
Please follow me at the following:
Content marketing is and likely always will be at the top of all lead generation techniques for nearly every brand wanting to have an online presence. Online gurus, who have claimed that content marketing attracts leads and consumers, were absolutely right.
The concept is simple: Create interesting content (text, video, photos, podcasts, …) make it relevant and show that it feels a need. This will not only attract, but convert the reader into a buyer, and the buyer into a loyal customer.
While it does seem that most people prefer to watch a five-minutes video of a cat sleeping rather than spending three minutes reading the goals of your company. If you create compelling and relevant and accurate content. They will be interested in the content and hopefully become engaged and share it with their friends and colleagues.